We are an eyewear brand that believes that it is possible to change the world, if we change the way we look at it. Born in 2014 in Madrid, PARAFINA was founded by Javier Rodriguez, Samuel Soria and Alfonso de Luján, with the aim of offering the world of optics a sustainable and affordable alternative.
From the first moment we realized that if we wanted to do something that really had an impact, we had to rethink each step we took, and our philosophy was based on that.
Ecological glasses.
We started with the product, which we knew that if we wanted it to have the least possible impact on the environment, it could not be otherwise than recycled or organic. We found out about the materials that could be used to produce our glasses and we discovered that there are many ecological alternatives to the materials that most brands use today. We also realized that these materials are very durable, which means that our glasses are too.
And from the beginning until today we continue to investigate ways to create glasses of high quality, design and durability in the most sustainable way possible.
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